Cookies Policy

Last updated: 9 June 2026

1. What are cookies

Cookies are small text files stored on your device by your web browser when you visit a website. They allow the site to recognise your device, remember preferences, and improve your experience. Some cookies are essential for the site to work; others help us understand how the site is used or show you relevant advertising.

2. Categories of cookies we use

Strictly Necessary (no consent needed — essential for the site to function)

Shopify session cookies (_shopify_*, cart, _secure_session_id) — keep you logged in, hold your cart, secure checkout. Duration: session to 30 days.

Analytics (consent required)

Google Analytics 4 (_ga, _gid) — measures site traffic and user behaviour anonymously. Duration: up to 2 years. Provider: Google LLC (USA).

Marketing (consent required)

Meta Pixel (_fbp, _fbc) — measures ad conversions and shows relevant Facebook/Instagram ads. Duration: up to 90 days. Provider: Meta Platforms Inc. (USA).
Klaviyo (__kla_id, __kla_*) — email and SMS marketing, abandoned cart recovery. Duration: up to 2 years. Provider: Klaviyo Inc. (USA).

3. Your choices

When you first visit our site, our cookie consent banner asks for your preferences. You can accept all, reject all, or customise by category. You can change your preferences at any time by clicking "Manage cookie preferences" at the bottom of any page.

4. Browser controls

Most browsers let you block or delete cookies directly:

Note: blocking all cookies, including strictly necessary, will break checkout and account features.

5. International transfers

Cookie providers Google, Meta and Klaviyo are based in the United States. Transfers are protected by Standard Contractual Clauses (UK IDTA) and the EU-US Data Privacy Framework where applicable. See our Privacy Policy for details.

6. Contact

Questions about cookies: support@primerman-wear.com. Data controller: BMM DIGITAL LTD, 128 City Road, London, EC1V 2NX, United Kingdom, Company No. 16603634.